By day they run Production Light & Sound Ltd specializing in providing technical, creative and management services to the Theatre, Live Music, Private, Conference and Event Industry locally, around the UK and across Europe. However, like many people, Jason has often thought of becoming a brewer.
He came up with name “Bobage” whilst visiting a vineyard in Australia on a holiday in 2007. For many years this has been a term of frustration used by his family when something went wrong such as trapping a hand in a door or hitting a finger with a hammer.
A slow burner of an idea, Jason and Sarah spent some time considering which direction to take for brewing, what type of beer to produce and all manner of variations on the brand. Over the last few years the main drive was to realise the dream, to create new and revive old recipes, to use locally sourced ingredients in their unique bottled conditioned beers and most importantly, to have fun.
This dream finally became reality earlier this year with the purchase of a cost-effective 50 litre system which can produce quality small batches and readily move with demand. They designed and built their own bottle washing plant to cut down on time and improve efficiency on brew days. A typical day starts with filling the brew kettle and ends with utilising the cooling water to wash and rinse bottles which are filled form the previous brew ready in one of the fermenting vessels. Currently there are three fermenters with brewing and bottling taking place once a week. However, this can easily be increased by the addition of more vessels, the only limit being space. It’s all down to demand and of course marketing! If all goes well larger premises will be sought to upgrade to a 200 litre or 500 litre system.
As part of the business strategy, Bobage brewery have purchased their own label printer and software to keep printing costs down thereby allow them to compete with the large breweries. It also means that small personal label runs for corporate and private events can be quickly produced.
The two brands are the Crew Brew series linked to the events business and the Wilsons Vintage series paying homage to Jason’s grandfather.
The two current Crew beers are Rusty Podger - a rich rusty amber coloured ale at 3.7% ABV and Triple AAA - a light, refreshing pale golden ale that may not result in 'Access All Areas' at 3.9% ABV.
The first of the Wilsons Vintage series is No 1, a dark amber ale with a hint of caramel also at 3.9% ABV. The second is Wilsons Vintage Green, a refreshing 4.2% amber real ale made using the first crop of Sovereign hops from Matt and Chris at Yorkshire Hops at Ellerker in East Yorkshire. On the 25th October Jason and Sarah met up with Chris from Yorkshire Hops and Adrian and Vicky Pettit at their “Yorkshire Ales” shop in Snaith to launch and taste the first bottle of Wilson's Vintage Green.
The first customer to purchase the beer was none other than Lord Gerald from Carlton Towers who called in to pick up some local beers. He took one taste of the beer and immediately bought some! Four cases had been delivered to the shop and by 8pm that evening bar from one lonely bottle all had gone! Nine more were soon rushed to the shop by Jason and Yorkshire Ales are already seeing these being soaked up by regular customers, trade accounts and Internet orders!
Beers from the Bobage Brewing Company are also currently available at the Fox and Newt, Burley Road, Leeds.
Bobage Contact details:
T – 07582 409682
Twitter - @bobagebrewing