Tuesday, November 30, 2010

How daft do they think we are?

Last week I blogged about the disgraceful habit some breweries have of re-badging beers as something new when they aren't. I have been reading another beer website, and lo and behold, what did I find bit another brewery shamelessly just doing that.

Charles Wells brew 'Bombardier'. It is one of their flagship brands and widely available, some even consider it to be one of the best beers around. However, for some reason, this festive season (sorry, don't mean to be poetic !) they have renamed it 'Bombareindeer' with an appropriate pump clip. It's the same beer available throughout the year, so why they have decided on this course is beyond me.

There is also a suspicion that Wadworth '6Xmas' could also be their usual '6X' renamed for the season.

It just shows the way the larger breweries treat the drinker, thinking that we either would not realise we are drinking the same beer, or that we may be attracted to the beer because of the new name. I, for one, have just become more suspicious of any of their beer, and may think twice about drinking any unless I am sure of their background. Is it really worth it for them ?

5 comments:

Festa said...

Tim,

I think you are taking this too far. Many companies repackage popular products at Christmas. Coke put a Santa on their tin, Mars repackaged Mars bars for the world cup, Walkers had Salt & Lineker Crisps. It is just lazy marketing to create a short term difference and add a few sales nothing for you to get worried about

Cheers Festa

Udders Orchard said...

Surely this is a bit of fun and no-one with half a brain cell (figure of speech only Tim!)would think anything different. In fact here at Ossett we are thinking of Big Red Nose and Fernandes Snowshovel Mild.....

Paul Garrard said...

I don't think it is unreasonable to Christmas-ise the name and the badge for the festive season. I don't even have a problem with rebadging when it's for another company or different format (i.e. bottle can etc. But when a brewery just changes the name but still passes it off as their brew then this shouldn't be acceptable.

Anonymous said...

What Festa said. They're not actually trying to fool anyone are they!

Timbo said...

Ok lads..I take your point, maybe I have been a bit over the top here..it depends on your reason for drinking it I suppose...if you assume its a new beer, you will be disappointed...if you assume its a bit of fun marketing you won't...Incidentally since writing the entry I got this months 'What's Brewing' and there is a bit in there where Wells make it clear what they have done, there is obviously no intention to mislead the drinker..I stand corrected...