Thursday, May 27, 2010

Potter's Yorkshire Ales

With the enormous increase in the number of small breweries now bottling their output, mail order real ale has become a popular and convenient way to get your hands on great beer. One of the most recent businesses to set up locally in bottled beer distribution is Potter's Yorkshire Ales, and we have just received the following from them:

"Based in Thurstonland, Huddersfield we want to bring the brilliant Yorkshire ales from small independent breweries to a national audience. We are proud to stock Brass Monkey Bitter - exclusive in bottles to Potter's - and plan to expand our range in the coming months. Unlike some other online retailers, we wanted a less corporate and a more personal feel to the ale buying experience, so that it's less like filling a trolley at a hypermarket and more like popping in to a small Yorkshire Real Ale store."

To find out more or to sign up and start ordering in for the World Cup/Test Matches, please visit the website now.

2 comments:

Jibber said...

Hmm... whatever your view, you can't accuse them of selling at below cost! £2.50 and £2.70 per 500ml equates to £3.50 and £3.72 per pint (taking delivery charges into account for a case). And I wonder what their policy on 'guests' is with beers from Ringwood and Marstons. It slightly ruins the Yorkshireness of the site. And what is 'less corporate' about putting beer into pre-printed boxes with a 'Potters' logo and using a very standard shopping website. Is it the 'homely' feel of bare wooden boards as the background?

No, I'll be sticking to Booths where you rarely pay more than £1.79 for a bottle, and often considerably less.

Kelly said...

Hi, Jibber, we take on board your comments regarding price and this is something we are concerned about too. We are constantly looking to reduce the cost to the customer and as such our prices are under continuous review...if I can reduce a price I will. We cannot begin to compete with the big supermarkets but we try to offer something a bit different...the majority of our stock is just not available in the big stores.
Best regards,
Phil
Potter's Yorkshire Ales