Yesterday, whilst drinking in the Rat and Ratchet, I was surprised to see something that had been staring me in the face for quite a while. Let me explain.
Several months ago, Ossett stopped using Taylors as a regular supplier of beer to their pubs, I assume this was a management decision at the brewery, not one made arbitrarily by the landlords themselves. As a result, one stopped seeing 'Landlord' on the bar in Ossett pubs, being replaced by Fuller's 'London Pride' - at least it was in the Rat.
Normally it is a beer I tend to avoid, not for any particular reason, it is just that it is fairly common and I tend to go for something a bit out of the ordinary, plus I am not over thrilled by the taste. When there was nothing on the bar yesterday to whet my appetite, I thought I may just venture towards the 'Pride' and give it a go. I thankfully saw the error of my ways before I ordered, noticing on the chalkboard that it was priced at £2.55 (a 4.1% beer!), and stepped back in amazement.
I know all the arguments about paying a premium price for a premium product but this was a little over the top, even for Ossett. I have no idea how much 'Pride' they sell, but at this price, I would think not very much. In fact I don't recall ever seeing any sold. I assume they must sell some otherwise it wouldn't be there but surely someone must realize it's a little overpriced compared to other things on the bar.
This is not meant to be a criticism of Sam who does a good job at the pub and has made it into a haven for cider drinkers with a range of interesting and changing ciders and perrys, and though I don't drink them I have always heard positive comments. The food there is also coming on in leaps and bounds under deputy Rob's watchful eye. My concern is that is that their core product is beer, and if they are not careful they may have customers voting with their feet and heading to places with cheaper alternatives (of which there are several locally) - and that would not be in the pub's or the brewery's best interests.