Following hard on the plagiaristic heels of Atlas Mill Brewery and their Gwinness Stout (complete with harp motif) comes this latest offering from new(ish) boys Leeds. Using Tetley's livery, and looking similar to the original bitter (even the ABV's the same), you'll need a second glance to make sure whose ale it is you're ordering. This is clever marketing and will ensure brisk sales in and around the city where the Tetley name is still held in great reverence.
A strategy of this kind would doubtless come unstuck in certain quarters with law suits flying left right and centre, but seeing as Leeds have yet to put a foot wrong in their short but explosive time on the scene, I'm guessing this will be yet another monster success story! Let's hope they've managed to copy the taste of the original stuff though and not what passes for Tetleys these days!