Thursday, February 07, 2008

Leeds Make Good Copy

Following hard on the plagiaristic heels of Atlas Mill Brewery and their Gwinness Stout (complete with harp motif) comes this latest offering from new(ish) boys Leeds. Using Tetley's livery, and looking similar to the original bitter (even the ABV's the same), you'll need a second glance to make sure whose ale it is you're ordering. This is clever marketing and will ensure brisk sales in and around the city where the Tetley name is still held in great reverence.

A strategy of this kind would doubtless come unstuck in certain quarters with law suits flying left right and centre, but seeing as Leeds have yet to put a foot wrong in their short but explosive time on the scene, I'm guessing this will be yet another monster success story! Let's hope they've managed to copy the taste of the original stuff though and not what passes for Tetleys these days!

4 comments:

The Beer Nut said...

Nice. And if Lady Carlsberg doth protest, they get loads of free publicity.

"What's that? You're saying our beer is just like Tetley's Bitter?"

My local brewpub's first two lagers were called Probably Lager (white curly writing, green background) and WeiserBuddy. They changed the names after the solicitor's letters arrived, but not until everyone had had a good laugh first.

a swift one... said...

Nice one! I'm really looking forward to seeing the feedback when this is launched!

Leigh said...

...reminds me of an episode of Futurama where Bender gets pregnant on Beer, and debates wether to call his new brew 'Botweiser' or 'Benderbrau'...

Martin said...

Oh, if only they could recreate the taste of "proper" Tetley bitter. I grew up on that stuff. My first experience of bar work was pulling pints of Tetley Bitter in Piggys Notion (!!) in Huddersfield through an autovac when I was (slightly) underage. Nightmare pub, good beer.